TransactBio
TransactBio is Market Access Africa’s B2B matchmaking platform, connecting pharmaceutical companies and innovators with vetted country representatives and distributors. Its benefits include reduced risk, cost savings, faster growth, improved visibility and business efficiency. We brought UX research, product design and development together to turn that proposition into a minimum viable product.
Services
- Branding
- UX Research
- UX/UI Design
- Prototyping
- Low-code Development
What we did
The engagement started with UX research and UX/UI design, defining the application experience around the needs of its business users. The task was to turn a matchmaking proposition into a product that could be developed and refined as requirements became clearer.
We combined low-code development with custom solutions to build a robust platform. The approach accelerated development as our understanding of the product grew and the team introduced new features, keeping implementation responsive to the business’s evolving needs.
An integrated CRM and two levels of membership access brought relationship management and differentiated access into the MVP. Together with its vetted network, the platform gave businesses greater visibility and peace of mind when finding partners, supporting more efficient access to African healthcare markets.
