Medudy
One engagement across brand strategy, product strategy, identity and engineering. We helped Medudy connect its brand with a collaborative medical education platform, bringing source material, AI-assisted script creation and clinician review into one workflow.
Services
- Brand Strategy
- Product Strategy
- Brand Identity
- UX Research
- UX/UI Design
- Software Development
An identity built for the product
We refreshed Medudy’s identity and brand guidelines, developing a consistent visual language across the interface and wider communications. The colour system, typography and brand applications give the product and its public presence a recognisable connection.
From source material to reviewed scripts
UX research and product design shaped a workflow for bringing PDFs and videos into the platform, creating scripts with AI assistance and collaborating on review. The experience keeps medical writers and clinicians involved as content moves from source material to a validated script.
Our engineering work brought that workflow to life, connecting generation, real-time collaboration and validation. Design and development stayed aligned through ongoing iteration, with automated tests supporting the implementation.
Brand and product, shaped together
Medudy needed a coherent brand and a product that could support the work behind medical education. We brought brand and product strategy together around that challenge, connecting the identity with the needs of medical writers and clinicians.
The delivery
The platform achieved a 30% reduction in script editing time, over 90% first-draft acceptance and zero critical errors in final scripts. More than 90% test coverage across the codebase supported the quality of the implementation. Together, these results enabled Medudy to scale confidently in the German healthcare market.
// In their words
"Working with Defijn has been seamless from the start. They’re the most efficient and detail-orientated engineering team we’ve worked with. They bring a combination of speed, precision, and professionalism - an asset for any company looking for high-quality work!"
FELIX LEIMERFOUNDER & CPTO - MEDUDY
