Investing In Innovation
Investing in Innovation Africa, or i3, supports health-tech businesses improving access to healthcare products across Africa. Salient Advisory brought us in to help launch the programme with a brand identity and online portal for information and cohort applications.
Services
- Branding
- UX/UI Design
- Web Development
What we did
We worked with Salient Advisory on the branding strategy, visual identity and website for the programme. The task connected the way i3 presented itself with the practical needs of a new initiative seeking applications from health-tech businesses.
The online portal had two central roles: explain the programme and support cohort applications. UX/UI design and web development brought those roles together, giving the programme a digital home alongside its new identity.
The pan-African programme was established to support 60 health-tech companies over two years, focused on data-driven distribution of healthcare products. Its sponsors included the Bill & Melinda Gates Foundation, World Health Organization, MSD, AmerisourceBergen, Microsoft and Chemonics International. Our brand and web work with Salient Advisory gave i3 a consistent way to explain its purpose and invite cohort applications.
// In their words
"Defijn is one of our nearest and dearest business partners in Africa. Their design and development work has been excellent, and they’re a pleasure to partner with."
Mara Hansen StaplesCEO - Salient Advisory
