Identity
Identity.com is a leading US identity-verification nonprofit providing an open-source, decentralised ecosystem. Founded by former Apple executive Phillip Shoemaker, it connects people who need to verify an identity with those who need theirs validated. Our work focused on its verifiable-credential mobile app, turning a technically complex product into an approachable experience.
Services
- UX Research
- UX/UI Design
- Animation
What we did
The central design challenge was the verifiable-credential wallet. The mobile app enabled secure management of digital identities and integration with third-party credential issuers. We brought UX research and UX/UI design to the experience, improving accessibility and making credential management easier to navigate.
The mobile app was the main focus, supported by marketing materials and smaller website enhancements. These different surfaces needed to communicate the same product idea while serving different points in the user journey.
Our contribution centred on product experience: how the wallet was understood, how people moved through it, and how its interface presented credential management. The engagement connected a specialist identity platform with the practical design work needed to make it easier to use.
// In their words
"Defijn's team brought exceptional creativity and professionalism to our app's UI/UX design. Their keen attention to detail and user-centric approach greatly enhanced our product development process. Truly a delight to collaborate with!"
Phillip ShoemakerExecutive Director - Identity
