Deimos
Deimos helps businesses scale securely through cloud engineering, DevOps and SaaS solutions. Recognised by the Financial Times among Africa’s fastest-growing tech companies in 2024 and 2025, it partnered with us on a marketing website built to strengthen its sales pipeline and generate B2B enquiries from CTOs, CFOs and other decision-makers.
What we did
We designed the website around the questions those audiences bring to a purchase. UX and responsive UI design established clear routes through the content, while custom graphics, diagrams and motion helped explain technical concepts. Copy refinement kept the tone consistent across the site.
The Webflow build connected with HubSpot for lead capture and tracking. Gated whitepapers, global and page-specific announcements, and related-content modules gave the marketing team different ways to share information and support enquiries. Progressive disclosure helped balance introductory explanations with more detailed material.
SEO optimisation and analytics setup helped the site perform well from launch, while motion added polish without distracting from the content. The result was a professional, engaging sales and marketing tool, bringing Deimos’s technical expertise, supporting content and lead-generation capabilities into one experience for its B2B audience.
// In their words
"We, at Deimos, tried to build our own UI/UX capability to service our clients. What a mess. Thankfully we were introduced to Defijn. A highly competent and professional team that has made our lives easier and improved the work we produce. We now get to focus on what we are good at while the professionals do what they do best. On top of that, we really love working with their team."
Andrew MoriCEO - Deimos
